It all started with an Instagram post. Free Label was a brand I started following after seeing them featured in one of the garment‘s online pop-up shops. In fact, I had just recently placed an order for my first piece from them (the must-have Andie bra). The post was calling for models – regular women of all shapes and sizes – for what would become the everywoman campaign. The models would share their measurements to help women visualize the clothing on different bodies that might be more like their own and to see how the sizes would actually fit.
Before I could talk myself out of it, I grabbed my measurements and submitted them. The next thing I knew I had been selected for the shoot and the date had been set.